INSECO Inc.
Refinishing Products Manufacturer
Evergreen Branding + Design Collateral
Pain points: After operating for 27 years, the founder and CEO of INSECO Inc. made the strategic decision to invest in professional branding. Over the years, INSECO had relied on DIY design for everything from labels to its website. However, as the company grew in both recognition and profitability, its brand identity increasingly became a limiting factor. The owner began to notice a decline in sales, particularly on the website, which was a primary sales channel. Despite offering top-notch refinishing products, the current brand failed to convey their superior quality and performance. Consequently, customer perception of the brand's luxury and professionalism started to wane.
Design solution: To underscore INSECO Inc.'s standing as a leader in the refinishing industry, a comprehensive strategy was developed, incorporating a bold new identity. Embracing the "less is more" ethos common to luxury brands, the redesigned brand exudes a minimalist aesthetic and a commanding voice that demands excellence. INSECO's rebrand focuses on inspiring and empowering current and aspiring leaders with motivational messaging, sleek design, and exceptional services. The ultimate goal is to motivate individuals to become leaders themselves, starting by purchasing INSECO's top-tier products. The results of this rebrand were significant, with previously hesitant distributors now enthusiastically stocking INSECO products in their stores, and a major uptick in sales following the launch.
