Rylan Kilgore
Mortgage Loan Originator (MLO)
Evergreen Branding + Design Collateral
Pain points: Rylan saw an opportunity to transform the Mortgage Loan Originator (MLO) and client relationship. He realized that amidst profit-driven practices in the industry, there was a yearning for genuine connections. Home buyers often felt anxious dealing with MLOs who seemed distant and impersonal, making their significant investment even more daunting. Noticing a gap in self-promotion within broker offices, Rylan envisioned a change where individual MLOs shine alongside their companies. He recognized the importance of creating a personal brand that mirrors his warm and empathetic personality. By doing so, he aims to make it easier for clients to connect with him and build trust organically.
Design solution: Rylan's brand identity radiates positivity and trust, embodying a superhero-like essence that mirrors his upbeat personality. Colors like blue symbolize reliability and trustworthiness, while yellow exudes enthusiasm and warmth. The choice of bold typefaces reinforces a sense of solidity and unwavering commitment, qualities crucial when dealing with significant financial decisions. Incorporating inspirational quotes adds a personal touch, showcasing Rylan's passion for service over mere profit. His brand emphasizes putting clients' needs first, ensuring they feel valued and supported throughout their home buying journey. This commitment to genuine connection and service excellence sets Rylan apart in the industry, making him a beacon of trust and reliability for his clients.
