Design Process
In a world full of unknowns, feel secure in how I carefully and predictably handle each project. Here's how I do it:
1. Onboarding
The first step before jumping in is to inquire through my form here. After reviewing your inquiry, I’ll set up an discovery call in order to meet (virtually) and get a feel for who you are and what your business and project look like.
After this meeting, I’ll send a project proposal, contract and invoice for a 25% or 50% deposit (depending on project scope). Once that is signed off on and paid, your project will be officially booked and I'll enter the planning/waiting stage before your project start date.
2. Brand Strategy
Your brand identity is more than just a logo. Before even thinking about a visual direction, we need to get to the roots of your business and identify some key items such as:
Your Mission and Purpose
Your Values
Target Audience
Brand Positioning
Brand Personality
Brand Voice
We’ll start with a brand questionnaire followed by a discussion meeting where I will guide our discussion through activities and questions to uncover that essential information. This session is just as valuable, if not more so, than your visual brand elements itself. This foundation is what will allow us to make decisions on where the visual direction should go in order to appeal to the appropriate audience and portray the values and tone of your business.
3. Creative Direction
Now that the foundations of your branding have been established, it’s time to use that to guide us to a creative direction. I will craft two moodboards with slightly varied design styles for you to review. A moodboard presents a collection of images showing photography, type, color palette, and more as well as thorough explanation on the reasoning behind the style choices.
You will take these and decide which direction is most appealing to you. One round of revisions is available if there are tweaks needed to a moodboard.
4. Design Visual Identity
Now it’s time to turn the planning into reality! I will take all the information we’ve gathered and use it to form a suitable visual identity concept. I’ll design all the included elements and then present the concept with in-depth explanation of each part and why it would be a suitable option for your business.
After you take some time to reflect on the concept, you’ll send me any feedback and we’ll begin revision rounds as necessary. If you have add-ons in your package, I’ll begin designing these after your standard package is completed so we have the finalized branding to use in the items.
4. Launch
After receiving final approval on all design elements and processing payment, I will package up and transfer all files to you through Dropbox. I’ll provide your files in a wide range of formats and colors that will be suitable for any web and print formats you might need.
Now you’re ready to make a positive impact with your new branding!