Zen-Tek Coating

Bathtub Refinishing Products

Full Brand Identity + Design Collateral

Pain points: The industry found itself inundated with a sea of uninspiring and generic brand designs, leaving little room for innovation and differentiation. In addition to the industry's stagnant branding, outdated marketing practices had created issues related to transparency and honesty. While consumers had grown accustomed to these shortcomings, they expressed a growing dissatisfaction with the old-fashioned formulas and antiquated systems in place.

Design solution: The bathtub refinishing industry was ripe for transformation, prompting the introduction of Zen-Tek's innovative branding. This new identity was designed to infuse a refreshing and uplifting essence, placing a strong emphasis on values centered around trust and innovation. The revitalized image not only captured the interest of diverse business owners but also propelled Zen-Tek ahead of its competitors in the marketing landscape. Embracing their innovative branding, the company, though relatively new, managed to achieve profitability and establish a strong presence in the industry.