Illumine 2024
Oakland Cemetery Art Festival at Night
Custom Art + Poster + Banner
Pain points: The Historic Oakland Foundation's staff members were seeking custom artwork for their annual signature event, Illumine. With the theme "Out of the Shadows," they aimed to capture a playful yet spooky essence. Previous years' artwork had lacked personality and a clear creative direction. This year, the foundation wanted to introduce a 'wow' factor, appealing to a younger demographic with a fresh, "hip" artistic approach to their event's branding.
Design solution: To encapsulate the theme "Out of the Shadows," I crafted an artwork that symbolized nocturnal elements such as owls and eyes peering through trees. I also integrated elements of the Oakland Cemetery, including its gravestones, arch emblem from the foundation's logo, and the daffodils that typically bloom during the event's season. I opted for a minimal color palette that evokes the midnight hour, and I kept the shapes organic and simple to achieve the playful yet spooky style they were aiming for. The staff members were delighted with the exceptional outcome.
