Roseman’s Remedies
Eco-friendly Wellness Company
Brand Guidelines + Graphic Collateral + Custom Art
Pain points: Roseman's Remedies faced challenges as they previously lacked clear guidelines for colors and fonts in their branding. This inconsistency extended to their marketing materials and packaging design, causing a disorganized and incongruous visual identity. In response, the company sought assistance in establishing a cohesive brand identity to maintain design consistency and increase brand recognition among their target audience.
Design solution: By providing clarity on their brand's color palette and font usage guidelines, Roseman's Remedies empowered their in-house designer with a clear creative direction. The positive outcome was so satisfying that it led to additional design requests for various projects. These well-defined brand guidelines, combined with the expertise of a professional designer, not only elevated the company's professionalism but also instilled greater confidence in their business endeavors.
