Chomp & Stomp 2023
Bluegrass Chili Cookoff Festival
Custom Art + Poster + T-shirt
Pain points: Chomp and Stomp, the renowned Atlanta Bluegrass Chili Cookoff, sent out a contest's custom art requirements. The festival organizers were eager to revitalize the event's artwork, aiming to attract a younger crowd with a fresh approach. Previous years saw fantastic submissions, but for 2023, they were looking for something new and exciting to pull in the younger crowd.
Design solution: Understanding the bold and funky style of the younger generation, Gen Z, I crafted a custom artwork that embodies the essence of the festival. It features iconic elements such as the banjo and chili, and highlights the town of Cabbagetown with a background sketch and cabbage bulbs. The bold, 60's-inspired letters are particularly appealing to Gen Z. With a minimal color palette, flat design, and playful touches, the custom artwork stood out among hundreds of submissions and emerged as the winning entry.
