Astro Nymph
Fresh Start Brand + Social Media Templates
Astrology Readings
Pain points: Astro Nymph faced a challenge in defining her distinctive presence on social media. She grappled with the lack of a cohesive color palette and font selection, resulting in a scattered and inconsistent style. The absence of a defined brand identity led to declining engagement levels and a noticeable drop in brand awareness.
Design solution: The introduction of a logo provided Astro Nymph's company with a distinct and recognizable identity. Through a guided creative process, we refined a palette of colors that resonated with her, carefully selected fonts that harmonized with her style, and established a brand image that conveyed a captivating, mystical allure. Armed with these comprehensive brand guidelines, Astro Nymph gained the direction needed for her social media posts, enabling her to connect with her desired audience of young women effectively.
![astro_ig_post5.png](https://images.squarespace-cdn.com/content/v1/64875d8be57edc36ef2d8a3e/fa737a9d-7d8e-4e79-ae3d-e978663fc89e/astro_ig_post5.png)
![astro_nymph_brand_guideline_sheet.jpg](https://images.squarespace-cdn.com/content/v1/64875d8be57edc36ef2d8a3e/1698764464249-XN5VJWQ8TOSB7Y17WYWR/astro_nymph_brand_guideline_sheet.jpg)
![astro_ig_post1.png](https://images.squarespace-cdn.com/content/v1/64875d8be57edc36ef2d8a3e/71fce7dc-fdad-4afa-8f7b-846fe8d4149e/astro_ig_post1.png)
![astro_ig_post2.png](https://images.squarespace-cdn.com/content/v1/64875d8be57edc36ef2d8a3e/66fd7a58-6a7f-48c8-baa7-88180b15bb24/astro_ig_post2.png)
![astro_ig_post3.png](https://images.squarespace-cdn.com/content/v1/64875d8be57edc36ef2d8a3e/4c4a733a-8fee-471f-984c-a78262b5d658/astro_ig_post3.png)
![astro_ig_post4.png](https://images.squarespace-cdn.com/content/v1/64875d8be57edc36ef2d8a3e/805f422e-731f-4c88-9c7b-9121d816f2c4/astro_ig_post4.png)